Whether you’re developing a new website or improving your current one, information is only useful if people can find it – quickly and easily.
When you organise and label information logically and consistently, people can predict and learn where to find things. When they can find what they came for, they’re more likely to get things done without needing help.
That’s why we take an evidence-based approach to information architecture (IA) that includes:
- user research to learn more about your customers and their top tasks, terminology and mental models
- understanding your organisation’s services or products, goals and priority information
- a detailed audit to get a clear picture of your content
- usability testing to check the labelling makes sense and users can find what they’re looking for.
The result is a user-centred IA that gives everyone a positive experience and meets your goals.
Below are a few of the organisations we’ve helped with IA.
Australian Securities and Investment Commission (ASIC)
Clarifying standards for financial advisers
To help financial advisers understand and meet their obligations under new professional standards, we transformed complex regulatory information into clear step-by-step guidance and improved the information architecture for relevant sections of the ASIC website.
Northcote High School
Connecting with the right audience
The school wanted their new website to reflect their values and culture, promote their offerings, and be easier to manage. We helped them achieve all this by defining the audience, designing the information architecture and writing new content to meet their needs.
Department of Justice and Regulation
Lifting project compliance and success
To streamline project management, we wrote a content strategy, designed a new information architecture and rewrote content for the Department’s internal project management tool – making it easier for everyone to use.