User experience folks, we love working with you!
We know how hard you work to really understand customers and prepare designs and experiences around them. We also know how content can let that process down, if it’s not prepared with the same vision and principles in mind.
We support your work by making sure content informs the customer-centric design process, and that it’s developed and managed in a way that stays honest to your vision.
We offer the following services:
- Provides holistic view of content (not siloed)
- Exposes all content, across all touch points
- Exposes patterns (topics, types, usage)
- Identifies gaps, early
- Estimates real content effort
- Provides ‘real’ copy for user testing, for all service touch points (not just web pages)
- Optimises copy in line with design iterations
- Captures both typical and ‘edge’ cases
- Builds editorial recommendations
Content modelling (for development purposes)
- Defines content types, templates and components
- Develops a shared vocabulary (business, designers, developers speak same language)
- Optimises CMS to deliver on design vision
We can also help your client deliver quality content on time – eliminating project delays and sub-standard results, and maximising their return on investment. Refer to Content managers for services we can offer them.
Can we help? Please get in touch!
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