Content Ark thinks big! We’re at the forefront of what’s going on in the field of content strategy and we’re bringing our expertise and learnings to you and your business.

We love content. And we love business. Our strength is combining them to ensure that content plays a strategic role in achieving business objectives.

Our values

Smart thinking, smart doing
We believe that smart thinking leads to smart doing. Thinking carefully before jumping in saves time, money and effort, and delivers a better result. So why wouldn’t you?

Do it properly the first time
We use our time wisely and do things properly the first time. We’re proudly quality and deadline obsessed. OB-SESSED. We want to leave something we’re proud of. On time.

It’s all about the customer
We ‘keep content honest’: if it’s not improving the customer experience and contributing to business goals, it’s just costly clutter. We get to know your business and your customer and hone in on the things that matter.

We value and respect other disciplines – designers, UXers, marketers, developers, business owners – and love working with them. And we’re not precious about what we do. It’s about getting the job done, together.

Listen, listen, listen
We worship audiences: without an audience, there’s no content. We always know who we’re talking to and listen to what they want from us. We listen to stakeholders, we listen to customers, we listen to our peers, we listen to you.

So get in touch. We’ll listen!


Proud host of CSForum 2016

CSForum 2016 logo

Content Ark founder Lennie Beattie
Content Ark was founded in 2011 by Lennie Beattie.

Tired of wading through mountains of poorly planned web content, Lennie decided to join the battle to tidy it up!

Lennie has 20 years’ experience in the field and has worked on large, complex content projects for a range of well-known organisations in the UK, Hong Kong and Australia, including:

• Digital Transformation Agency
• Births, Deaths & Marriages Victoria
• City of Boroondara
• GWMWater
• Suncorp Group (AAMI & GIO)
• Sustainability Victoria
• Financial Counselling Australia
• Financial & Consumer Rights Council
• Latrobe University
• Open Universities Australia
• BP
• BigPond News
• Telstra Media
• Lonely Planet
• Department of Justice
• Vodafone
• CitySearch
• The Age Online
• Fairfax Digital
• wcities.com
• Hong Kong Tourism Board

As well as being a veteran content professional, Lennie is a qualified project manager (PRINCE 2 Practitioner) and a Certified Scrum Product Owner.

Lennie Beattie's Linkedin profile