Bringing expertise and innovative approaches

Content Ark has been at the forefront of content strategy since 2011, bringing expertise and the latest techniques to government agencies and commercial and not-for-profit organisations across Australia.

Our mission is simple: to deliver content that plays a strategic role in the user experience. We show the value and power of content. We raise the bar for how it’s planned, created and managed. We demonstrate the benefit of investing in skilled content professionals.

The Content Ark journey started when founder Lennie Beattie went to CSForum in London in 2009. This conference focused on content strategy – a term that wasn’t really in use at that time in Australia. The concept resonated and spurred Lennie to start her own business offering a new approach to the content chaos she’d seen in many organisations.

In 2017, Eliza Hope joined Content Ark as a partner, bringing her complementary skills to strengthen and evolve our services.

Together, our team can conquer any content problem. Our collective expertise and proven methodology work to create useful content and put the processes and people in place to manage it.

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We are …

  • Leaders in the field

    We’re leaders in content strategy and design in Australia. We brought the first global content strategy conference CSForum to Melbourne.

  • Customer focused

    We get to know your customers and hone in on the things that matter. If it’s not good for the customer experience, it’s probably costly clutter.

  • Business savvy

    We love content. And we love business. Our strength is combining them so that content plays a strategic role in achieving your organisation’s objectives.

  • Project pros

    We manage your team, subject experts and stakeholders through our step-by-step process – making content creation easier and meeting project timelines.

  • Team collaborators

    We’re experts in content, but we also know user experience, web design and development, product management and marketing – and are adept at working as part of multidisciplinary teams.

  • Capability builders

    We don’t love you and leave you. We transfer our knowledge, mentor your team, and provide tools and processes to keep you on track for the long term.

The team

We also have a network of trusted freelancers and contractors to support our work.


Lennie Beattie
Founder, director and content strategist

Tired of seeing poorly planned content, Lennie joined the battle to transform it! Using her experience with big, complex content projects in the UK, Hong Kong and Australia, she started Content Ark to bring new thinking and approaches to the content landscape. Lennie’s a qualified project manager and Scrum Product Owner, as well as a veteran content pro.

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Headshot of Eliza Hope, Content Strategist, Content Ark

Eliza Hope
Director, content designer and information architect

Eliza loves a content challenge – in any shape or size. She’s a content specialist with a UX bent, adept at information architecture, clarifying complex information, and testing every word to make sure it’s useful and easy to understand. As a journalist, she’s an astute listener, a meticulous researcher and knows the power of clear, purposeful content.

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Headshot of Meg Bassanetti, Writer, Content Ark

Megan Bassanetti
Content designer

From product development to website rewrites, Meg distils complex information to create useful, usable content that delights. With infectious enthusiasm, she builds sustainable content practices across teams and organisations. Meg is deeply passionate about the long-term success of a content strategy and advocates for ongoing measurement and maintenance.

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Eli Arduca
Content designer and editor

Eli has produced content for online and print travel publications around the world, along with state tourism and major universities. Eli’s blend of communications strategy, content creation and project management skills forged a talent for clear messaging and clean content. However big the challenge, it’s achievable in Eli’s capable hands.

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Gillian Rogers
Content designer

Gillian lives and breathes high-functioning, well-considered digital content. She has 15 years’ experience working in and managing content teams in retail, corporate, government and educational sectors. She has created and managed content for web, app, chat and voice. She is a passionate advocate for ensuring content is well-structured, sustainable, well-governed and always findable and discoverable.

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What they say

  • In a turbulent project, Lennie ensured her work stream was tightly managed; sought additional value opportunities and built strong relationships with some demanding business stakeholders. Her energy, focus on quality outcomes and innovative thinking make her an asset to any team.

    Gavin Hince, Program Manager, Strategic Communications Branch, Department of Justice

  • Working with Lennie Beattie is witnessing a true content professional in action. Her depth of knowledge, deep skill and sleeves-up, practical approach make her a powerful addition to any digital project. Lennie played a pivotal role in the creation of content strategy guidance for all Australian Government agencies. Pulling this off was not for the faint hearted and Lennie didn’t let us down.

    Libby Varcoe, Director, Content Strategy and Design, Digital Transformation Office

  • Lennie provides a unique view of the content management process that is severely lacking in most development projects. Brought onto the project to fill our need for a copywriter, Lennie quickly showed us that our needs were much more complex, and her skills and knowledge of content strategy more than met our need.

    Steve Mactaggart, Platform Manager, Open Training Institute