Bringing expertise and innovative approaches

Content Ark has been at the forefront of content strategy since 2011, bringing expertise and the latest techniques to commercial organisations, government agencies and not-for-profits across Australia.

Our mission is simple: to deliver content that plays a strategic role in the user experience. We show the value and power of content. We raise the bar for how it’s planned, created and managed. We demonstrate the benefit of investing in skilled content professionals.

The Content Ark journey started when founder Lennie Beattie went to CSForum in London, a conference focusing on content strategy (a term that wasn’t really in use at that time in Australia). The concept resonated and spurred Lennie to start her own business offering a new approach to the content chaos she’d seen in many organisations.

In 2017, Eliza Hope joined Content Ark as a partner, bringing her complementary skills to strengthen and evolve our services.

Together, Lennie, Eliza and their team can conquer any content problem. Our collective expertise and proven methodology work to create useful content and put the processes and people in place to maintain it.

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We are…

  • Leaders in the field

    We’re leading content strategy thinking in Australia and we brought the global content strategy conference CSForum to Melbourne in 2016.

  • Customer focused

    We get to know your customers and hone in on the things that matter. If it’s not good for the customer experience, it’s probably costly clutter.

  • Business savvy

    We love content. And we love business. Our strength is combining them so that content plays a strategic role in achieving your organisation’s objectives.

  • Project pros

    We manage your team, SMEs and approvers through our step-by-step process – meaning content creation is easier and project timelines are met.

  • Team collaborators

    We’re experts in content but we also know UX, ICT, product management and marketing – and are adept at working as part of multidisciplinary teams.

  • Capability builders

    We don’t love you and leave you. We transfer our knowledge, mentor your team, and provide tools and processes to keep you on track for the long term.

The team

Lennie Beattie
Founder and content strategist

Tired of seeing poorly planned content, Lennie joined the battle to transform it! Using her experience with big, complex content projects in the UK, Hong Kong and Australia, she started Content Ark to bring new thinking and approaches to the content landscape. Lennie’s a qualified project manager and Scrum Product Owner, as well as a veteran content pro.

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Headshot of Eliza Hope, Content Strategist, Content Ark

Eliza Hope
Content strategist and content designer

Eliza loves a content challenge – in any shape or size. She’s a content specialist with a UX bent, adept at information architecture, clarifying complex information, and testing every word to make sure it’s useful and easy to understand. As a journalist, she’s an astute listener, a meticulous researcher and knows the power of clear, purposeful content.

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Eli Arduca
Content designer and editor

Eli has produced content for online and print travel publications around the world, along with state tourism and major universities. Eli’s blend of communications strategy, content creation and project management skills forged a talent for clear messaging and clean content. However big the challenge, it’s achievable in Eli’s capable hands.

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Olivia Horner
Content writer and project support

With years of experience supporting complex content and UX projects, Olivia’s skills bolster our team strengths. Her knack for analysis and reporting complements her ability to help plan workshops and testing. Having recently completed a qualification in Professional Screenwriting, Olivia brings her natural creative flair to content.

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Headshot of Lou Clarke, Senior Writer, Content Ark

Louise Clarke
Senior writer

Louise has written and managed content for leading brands and wrangled social media channels for major events and marketing campaigns across the globe for many years. She solves tough content problems with simple content design and clear copy, guiding stakeholders through the process with calm expertise – and always a smile.

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Nina Ee
Content designer

Nina gained her depth of experience in content design in private and public enterprise both in Australia and Singapore. Nina is particularly strong in digital transformation in government, redesigning existing services as digital products. Nina’s passion for growing and building content design capabilities makes her an asset to the Content Ark crew.

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Headshot of Meg Bassanetti, Writer, Content Ark

Megan Bassanetti
Content designer

From product development to website rewrites, Meg distils complex information to create useful, usable content that delights. With infectious enthusiasm, she builds sustainable content practices across teams and organisations. Meg is deeply passionate about the long-term success of a content strategy and advocates for ongoing measurement and maintenance.

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What they say

  • In a turbulent project, Lennie ensured her work stream was tightly managed; sought additional value opportunities and built strong relationships with some demanding business stakeholders. Her energy, focus on quality outcomes and innovative thinking make her an asset to any team.

    Gavin Hince, Program Manager, Strategic Communications Branch, Department of Justice

  • Working with Lennie Beattie is witnessing a true content professional in action. Her depth of knowledge, deep skill and sleeves-up, practical approach make her a powerful addition to any digital project. Lennie played a pivotal role in the creation of content strategy guidance for all Australian Government agencies. Pulling this off was not for the faint hearted and Lennie didn’t let us down.

    Libby Varcoe, Director, Content Strategy and Design, Digital Transformation Office

  • Lennie provides a unique view of the content management process that is severely lacking in most development projects. Brought onto the project to fill our need for a copywriter, Lennie quickly showed us that our needs were much more complex, and her skills and knowledge of content strategy more than met our need.

    Steve Mactaggart, Platform Manager, Open Training Institute