Bringing expertise and innovative approaches

Content Ark has been at the forefront of the field of content strategy since 2011, bringing expertise and the latest techniques to commercial organisations, government agencies and not-for-profits across Australia.

Our mission is simple: to make content play a more strategic role by raising the bar for how it’s planned, created and managed.

It started when founder Lennie Beattie went to CSForum in London in 2011, a conference focusing on content strategy (a term that wasn’t really in use at that time in Australia). The concept resonated and spurred Lennie to start her own business offering a new approach to the content chaos she’d seen in many organisations.

Since that time, Lennie and her team have helped organisations large and small, public and private, conquer complex content problems, create meaningful content, and put processes and people in place to maintain it.

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We are…

  • Leaders in the field

    We’re leading content strategy thinking in Australia and we brought the global content strategy conference CSForum to Melbourne in 2016.

  • Customer focused

    We get to know your customers and hone in on the things that matter. If it’s not good for the customer experience, it’s probably costly clutter.

  • Business savvy

    We love content. And we love business. Our strength is combining them so that content plays a strategic role in achieving your organisation’s objectives.

  • Project pros

    We manage your team, SMEs and approvers through our step-by-step process – meaning content creation is easier and project timelines are met.

  • Team collaborators

    We’re experts in content but we also know UX, ICT, product management and marketing – and are adept at working as part of multidisciplinary teams.

  • Capability builders

    We don’t love you and leave you. We transfer our knowledge, mentor your team, and provide tools and processes to keep you on track for the long term.

Who's at the helm

Lennie Beattie
Founder and Content Strategist

Tired of wading through mountains of poorly planned web content, Lennie decided to join the battle to tidy it up!

Lennie has 20 years’ experience in the field and has worked on large, complex content projects for a range of well-known organisations in the UK, Hong Kong and Australia. As well as being a veteran content professional, Lennie is a qualified project manager (PRINCE 2 Practitioner) and a Certified Scrum Product Owner.

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What they say

  • In a turbulent project, Lennie ensured her work stream was tightly managed; sought additional value opportunities and built strong relationships with some demanding business stakeholders. Her energy, focus on quality outcomes and innovative thinking make her an asset to any team.

    Gavin Hince, Program Manager, Strategic Communications Branch, Department of Justice

  • During our work together, Lennie demonstrated the rare ability to work both strategically with senior stakeholders and at a practical level on content development activities. She was planned, disciplined and very clear in applying her significant knowledge of content methodology to a highly complex environment.

    John Murphy, Director, Design4Use Pty Ltd

  • Lennie provides a unique view of the content management process that is severely lacking in most development projects. Brought onto the project to fill our need for a copywriter, Lennie quickly showed us that our needs were much more complex, and her skills and knowledge of content strategy more than met our need.

    Steve Mactaggart, Platform Manager, Open Training Institute