The content you present to your customers is critical to a positive user experience. And how you do content in your organisation affects that experience.
That’s why we think very carefully before designing or writing anything. We put our strategic minds to work to discover what content will serve your customers and your goals – and the most efficient way to deliver it.
A content strategy puts you on the path to success if you’re:
- starting a digital transformation project
- developing a new website or intranet
- redesigning or merging websites
- migrating to another system
- maturing your organisation’s content practices
- unsure where to start!
We help you identify the problems to solve, the vision for the future, priorities for your unique environment and a roadmap to get you there.
The result is a shared vision and solid foundation that guides your content and your content practices. It paves the way for content that your customers want, that realises your goals, and that’s created and managed efficiently.
A content strategy guides:
Below are a few of the organisations we’ve helped with content strategy.
Bureau of Meteorology
Starting the content transformation
The Bureau of Meteorology was embarking on a series of projects to improve the usability of its products and services. We helped them prepare a high-level content strategy demonstrating how content skills could elevate the UX team’s work and what needed to be done to put the plan into practice.
Documenting content practices and priorities
We wrote accessible content and designed a new information architecture for the NSW Ombudsman website. And to document the organisation’s vision, content practices and priorities, we developed a clear content strategy.
Digital Transformation Agency (DTA)
Clearer, simpler services
We helped the DTA create their Content Strategy Guide. Co-created with government agencies, the guide helps to develop the processes to create, structure and manage content more efficiently, as well as build the capability of teams in content strategy methodologies.